About Us
Every dog leaves a remarkable footprints on our lives. Not only in the memories we hold onto but in the small moments that become part of our everyday rhythm — the morning walk before the city wakes, the toy they carry everywhere, the afternoon nap by your feet, the excited welcome home after a long day. At Wooji, we believe these ordinary moments are the ones that matter the most. We design thoughtful essentials that are playful, functional and beautifully made, bringing together timeless aesthetics, quality craftsmanship and genuine care. Every collection begins with one question: Will this make life a little more joyful—for both dogs and their humans? Rather than chasing trends, we create pieces that become part of everyday life. Toys that are loved for years. Accessories that grow softer with time. Objects that belong in your home. Because the best things are often the simplest. Wooji exists for the love we share.
Our Values
Love First
Everything begins with love—for dogs, for people and for the connection between them.
Thoughtful Design
Every stitch, texture and detail serves a purpose. Simplicity is our greatest luxury.
Quality That Lasts
We believe in creating products that are meant to be used, loved, repaired when possible and kept for years.
Everyday Joy
Happiness isn't found only in special occasions. It's found in ordinary mornings, familiar routines and companionship.
Growing Together
Wooji is built alongside our community of dog lovers. We listen, learn and continue creating with their stories in mind.
FOUNDER STORY
Gunika Neyol
For a long time I grew up at a farmhouse in Punjab, where life was simple and the little things mattered.
As I grew older, I found my way into design and modelling—two worlds that shaped how I see the world. I became someone who instinctively notices the details: the balance of a shape, the feeling of a material or how something can subtly influence the way we live. Those observations became second nature.
Then Bond came into my life. I found joy in slower mornings, longer walks, muddy paws and the moments that often pass unnoticed. He reminded me that love is often found in the simplest routines.
Wooji began with that feeling.
Not from a business plan but from the life we have built together and the love that inspired it.
